In the current world of technological advancement and
innovative business practice, it comes as no surprise that human behaviour has
evolved over the generations to accommodate the different levels of
generational functionality. I personally think people are putting too much
pressure on themselves to assert themselves and conform to the norms of the
day. Business innovation occurs with the help of set business values and systems.
The type of business practice is mostly driven by the different elements
compiled by experts in that particular field. When I look at the various
business elements, using Public Relations as an example, one can observe that
the core value of executing all elements relies heavily on appealing to the basic
human emotion. My question is if we use all the elements that project and evoke
the human emotion of LOVE and we use those same elements in conjunction with
already existing ones to use in business function to better project
organisation brands and other aspects for a successful business practises.
I one came across a book called “THE 5 LANGUAGES OF
LOVE – the secret to love that lasts”. Can you image what power any
organisation can have by applying the same elements that go into the basic yet
strongly effective emotion of LOVE by duplicating them to function and help in
a business context. To me this book on love represents an innovative outlook on
finding generational solutions of organisations and their respective customers
or clients. Total client satisfaction is the desired form of achievement by any
organisation.
 |
| Book by Dr Gary Chapman |
Let us briefly look at the “five languages of LOVE”
1.
Word Affirmation (People who love hearing the words “I love
you” as to seeing the action of that specific love).
2. Quality Time
(Some people treasure and view the time
you spend with them as a validation that indeed they are loved).
3. Receiving
Gifts (the receiver of the gift thrives on the Love that
the gift represents and what it means symbolically).
4.
Acts of Service (Going
the extra mile to help the one we love thus making them feel special and
important).
5. Physical Touch
(Human emotion of showing compassion).
To sum up all that was discussed, the Five
Languages of Love as stated above can easily be duplicated and translated to
fit in the business context when it comes to dealing with customers and clients.
Anything is possible with creativity and different innovative minds coming
together to modify and utilise the elements of LOVE in order to achieve the ultimate
business objective of total customer/client satisfaction.
It is funny how I was watching this church programme on e-tv on Thursday morning and that priest was talking about how our lives are connected to our businesses, studies or whatever a person does on their daily basis. Nice one!
ReplyDeleteThe fruits of globalisation are now showing thus business is interlinked as well
Deleteeverything we do this days is interlinked
ReplyDeleteI couldn't agree with you more
DeleteI guess in our everyday life experience we need to experience affection as the way to approve our importance in our contant sphere.
ReplyDeleteAnd so we see the world functioning as one in order to give the best from working with the best tools or elements at hand
ReplyDeleteYes it is funny how our personal lives have an influence on our proffestional lifestlye and vive verse.
ReplyDeletesome are a mutual benefiting relationship and others serve a singular objective so it is important for us to merge only the elements of those functions that co ordinate well
DeleteIf organisations actually acted in this manner, South Africa would be the happiest place to go work in.
ReplyDeletelets keep in mind South Africa is still a growing nation thus the merger of business practice with other aspects in life should be done with the outmost caution to avoid mismanagement due to confusion
ReplyDeleteThis a good blog about the love language, in the bussiness context. I like it.
ReplyDeleteI want to read the book it sounds very interesting. Maybe I can learn a thing or two
ReplyDeleteI love the blog, I also think it would be a very great idea to apply the five languages of love to the business context. Very interesting indeed. I believe customers would like to always be told that they mean so to organisation of the company and now and free incentives would be a very nice thing really to show how much one is appreciated. Very good and interesting
ReplyDeleteWow, we all know what we want concerning love but I have never imagined the same principles of love in the business environment. I should get hold of this book. I like the blog...big ups
ReplyDelete