 |
| Woolworths. Photo by Simphiwe Mbokazi
|
The brand of Woolworths is slowly being associated with
constant blunders in terms of how their image is being publicly perceived. How could
a company so right get it so wrong once again one may ask! My view is perhaps
the internal communications at Woolworths has a breakage somewhere. Employees and
managers need to get back to being on the same page regarding issues and
company policies. When mistakes happen, what will happen normally is that a
correction and plans are made to avoid any further related mistakes. What I saw
with the recent news doing the round in local newspapers is that the company
has lost the plot somewhere.
Something so small was made into a big issue. I can only see
one reason for this! Mismanagement of information. A chain reaction was created
and released which represent the normal communication circle were the sender
sends a message and receiver receives that particular message. In this instant
the message was distorted and lost in translation. I am not saying mistakes do
not happen but I am saying mistakes do happen and as communications
practitioners we learn from them and move on.
Contingencies on how to handle the distorted messages should
be always in place. But as we have observed sometimes those measures put in
place may not be enough. Woolworths tried doing damage control online through
their website and twitter account, to little effect. Sometimes the public’s
view is so passionate and mis-directed at the wrong issues which plagues the
topic at hand that no change will be done .it is more like a couple fighting
always about the same old issue. We can all agree that it is tiring to go
around in circles about communication failure and breakdown between Woolworths
and its loyal and once loyal customers.
It is disssapointing to find that one of the best stores you trust is lacking in communication but i bealive that if they sort it out it will be a good thing and their image will be presented nicely
ReplyDeletei reckon a lot of stuff memebers at woolworths need workshops to polish up and intensify their knowlegde on the running of a company and the crucial part of keeping comapny information private
Deleterealy woolwoths should do somehing abou this communication poblem o else the will lose consomers.
ReplyDeletei hear your point! obviously they wil lose consumers but retain those long time customers who have become one with the woolworths brand
Delete