In the current world of technological advancement and
innovative business practice, it comes as no surprise that human behaviour has
evolved over the generations to accommodate the different levels of
generational functionality. I personally think people are putting too much
pressure on themselves to assert themselves and conform to the norms of the
day. Business innovation occurs with the help of set business values and systems.
The type of business practice is mostly driven by the different elements
compiled by experts in that particular field. When I look at the various
business elements, using Public Relations as an example, one can observe that
the core value of executing all elements relies heavily on appealing to the basic
human emotion. My question is if we use all the elements that project and evoke
the human emotion of LOVE and we use those same elements in conjunction with
already existing ones to use in business function to better project
organisation brands and other aspects for a successful business practises.
I one came across a book called “THE 5 LANGUAGES OF
LOVE – the secret to love that lasts”. Can you image what power any
organisation can have by applying the same elements that go into the basic yet
strongly effective emotion of LOVE by duplicating them to function and help in
a business context. To me this book on love represents an innovative outlook on
finding generational solutions of organisations and their respective customers
or clients. Total client satisfaction is the desired form of achievement by any
organisation.
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| Book by Dr Gary Chapman |
Let us briefly look at the “five languages of LOVE”
1.
Word Affirmation (People who love hearing the words “I love
you” as to seeing the action of that specific love).
2. Quality Time
(Some people treasure and view the time
you spend with them as a validation that indeed they are loved).
3. Receiving
Gifts (the receiver of the gift thrives on the Love that
the gift represents and what it means symbolically).
4.
Acts of Service (Going
the extra mile to help the one we love thus making them feel special and
important).
5. Physical Touch
(Human emotion of showing compassion).
To sum up all that was discussed, the Five
Languages of Love as stated above can easily be duplicated and translated to
fit in the business context when it comes to dealing with customers and clients.
Anything is possible with creativity and different innovative minds coming
together to modify and utilise the elements of LOVE in order to achieve the ultimate
business objective of total customer/client satisfaction.
